Summary
Problem Statement
I had the opportunity to intern at Fractal Analytics in the summer of 2019. Here, I got a chance to work on several interesting projects. One such project was Consumerhub. As we know, it is critical for companies to know what people are talking about their brand as well as the
competitor brands. By analyzing the trending topics for a brand, a company can build strategies.
Solution
To enable marketers and brand insight managers to understand the perception of their
brand, we built a web based platform called Consumerhub. The goal of the product was to analyze and understand the human behind a brand.
My Role
UX Researcher, UX Designer
Date
June 2019 - August 2019
Team Members
Niyati Roy Chowdhury, Hriti Shah, Archana Jadhav
Tools
Sketch, InVision Studio
My contribution
I assisted in framing the stakeholder requirements during the Brainstorming workshop. I also conducted user interviews to understand the user's unmet needs. In addition to this, I contributed in the creation of the UCD Canvas and Information Architecture
In the design phase, I was involved in the design of low-fidelity and high-fidelity prototypes.
Our Process
Our Process
Research
Brainstorming Workshop
We conducted a brainstorming workshop with the stakeholders to understand the requirements, product goals, and the product vision.
Brainstorming Workshop
User Interviews
We carried out user interviews to understand the unmet needs of users. Based on the workshop and interviews we framed the insights and identified the opportunities.
Insights and Opportunities
User Remarks
A snippet of the user stories
Design
Information Architecture
Based on the user needs and the opportunities recognized, we first created a basic information architecture to get started followed by a more detailed and in-depth version of the IA.
Basic Information Architecture
Wireframing
Once ready with the information architecture, we created the following wireframes.
High Fidelity Prototypes
Once we were ready with the wireframes, we designed the high fidelity prototypes. The video can be viewed below.
Evaluate
User Testing
We tested the prototype of the product to understand the usability issues. The following things were pointed out in the testing phase
- Stable or Top trends were needed
- The order for the filters should be Country, Category, Brand, and Channel
- The country filter should have an additional 'All' value
Revised Design
We revised the homepage based on the suggestions received
Revised Homepage